What are solo ads?
Solo Ads is an email traffic and for online entrepreneurs, one of the best ways of advertisement there is. It is very simple and handy. Just imagine, you can get traffic of people who are interested in your niche and is ready to buy, and all this just in a matter of a few mouse clicks. All you gotta do is to set up a sales funnel, consisting of couple very simple web-pages. Those pages will be receiving visitors in no time.
Simple Definition for Solo Ads:
“SOLO Ad is a marketing piece used in email marketing in order to get traffic, leads, and… eventually, make sales. SOLO Ads are email ads; this is, a selling email through which you’re promoting your offer.”
When buying a solo ad, targeting is everything. If you have a multi-level marketing business opportunity to promote, make sure it’s a good fit with the traffic provider’s list. You definitely don’t want to promote a weight loss niche/category product to people interested in Internet Marketing. Can it work? Sure, it can but the odds are not in your favor. (We at GetRealClicks provide the best clicks for your niche)
Are Solo Ads really effective?
Solo advertising can be very profitable if done right. Cost per click/CPC can be quite inexpensive compared to pay-per-click/PPC sources such as FB Ads and Google Ads.
With solo ads, it’s always a better idea to drive traffic to a landing page and collect visitors’ emails.
There are many reasons for it. Breaking even on your ad spend should be your first priority. If you have a sales funnel in place, your strategy should be to break even as soon as possible. If you collect emails, you’ll have a way to contact the subscriber again (till they unsubscribe), and you can send them email followup emails for as long as you want (via an autoresponder).
If you’re just starting out, I’d recommend starting small with a smaller campaign (100–200 clicks). Gradually scale up once you have a proven strategy in place. It’s only advisable to buy larger traffic packages once you have a proven sales funnel and an offer in place.
With the smaller ad campaigns, you can try out different strategies, find the one that works best for you, and make gradual improvements in your funnels (and marketing strategies). Also, be sure to track all your ongoing campaigns with a link tracker. (We provide stats for clicks)