The Many Types of Internet Traffic
Internet traffic comes in many shapes and sizes, but at the core of it, it really comes down to 2 different types. There is free traffic, and there is paid traffic. Within these two traffic methods, there are many sub-types of traffic.
Let’s address these each individually, and I will start with free traffic.
Free Internet Traffic
The holy grail of internet marketing is driving free traffic. Free traffic can come from many different sources and can be driven to your site from many different avenues, but I will just cover a few briefly.
Free search engine traffic is the most widely known and talked about. Everyone wants to be on page one of Google for their chosen keywords. This is much easier said then done, especially if you are trying to rank for something like lawyer, or blogging, or SEO. It is the long tail keywords of three or more words that are really making the smaller guys money out there.
So how do you rank in search engines, well by performing some search engine optimization, or SEO? your search for low competitive keywords in your industry, and you start building content around them. Eventually, the websites will pick this up and start moving you up the search engine rankings as your site gains authority.
Other free traffic comes from places such as social media, PR releases, posting and linking to relevant blogs, and other types of link building.
There really are many ways to drive free traffic. If you have the time and ability to do it, I think it is the most sustainable way to maintain a business long-term
Paid Internet Traffic
Paid internet traffic also comes in many forms. There is search engine advertising, banner ads, social media ads, solo ads, etc…
The one thing all of these have in common, is that you are paying for them so that you can scale your business. The idea is to pay some amount of money for some traffic to your website or offer, or whatever you want people to see, and hopefully, you make more money then you spent on that traffic.
Sounds easy right? No, it is not, there is a lot of work that goes into researching where you want to place your ads, how the addition will look, what the add will say, who you want to see your ad, and so on. There are people out there that are making 10’s of thousands of dollars per month or even week helping people do this.
Of all of the traffic sources out there today, my favorite for my business is Solo Ad traffic. I like solo ads because I can find someone with a list of targeted prospects in the area that I have an offer, and have them send that offer out to them. It is that easy.
So you are probably asking yourself if it is that easy, where do I find this solo ad traffic? Easy, there are multiple places to find the traffic. There are Facebook groups dedicated to traffic offers and testimonials of who is sending reliable traffic, there are Skype groups, platforms that list many buyers, and you can even reach out to website owners in your niche and ask if they are willing to send your offer out to their email list for a price.
Below is where I would start my traffic search at.
Search for authority websites in your niche and reach out to them.