Here the conflict of interest is between Solo ads vs Facebook ads. Solo Ads and Facebook Ads are completely different but the only commonest thing is they are paid traffic sources.
Solo Ads – Best for High Conversion
Solo ads use email as a marketing platform. It is highly recommended for beginners as it is easy to implement.
Solo ads the number of opt-in is definite whereas In Facebook ads the clicks are not guaranteed. It is inexpensive than Facebook ads with a high conversion rate.
In Solo Ads, the only thing you need to do is set up your own landing page offer and choose a suitable vendor to get started. It is cost-effective and you don’t have to build your own list. It is not presented to a large population as in Facebook ads but it produces many fresh leads who are potential buyers.
But Solo ads are highly competitive because the email of many products is sent to the same list of members and it can also annoy the receiver.
Facebook Ads – Best for Large Audience
Facebook ads use social media as the marketing platform.
Facebook ads show up on newsfeed and are targeted to specific people who have the interests of your post or page.
Facebook ads have less competition when compared to solo ads. It is benefited only when you are highly qualified in making great ads, maintain good follow up for building relationships and trust with the people. Facebook ads are based on your digital marketing skills.
There will be a stronger relationship with people so that it will be easier for you to sell your product. It has many such advantages like billions of users so there are chances that your ad can go viral, filtering of potential clients.
But Facebook ads must be more creative to pull customer’s attention or else it won’t be effective. Though it is cheaper, it has a low conversion rate when compared to solo ads. It is also a time-consuming process. It might even be annoying for the users.
Thus Solo Ads is a double-edged sword. It can be the best thing that ever happened to your online business.
Article Written by Daisy